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This ONE Word Will Transform Your Entire Health Coaching Practice
February 19, 2020

It’s almost too simple.

But if you were to ask me to give you my very best advice for how to transform your health coaching practice, I could sum it up for you in one word.

Are you ready for it?

Okay, here it is …


Seriously, that’s it!

If health coaches took their “what I do” sentence and added the word “for” to the end of it, their practices would transform almost immediately. 

How so? 

Because consumers (in this case, your prospective clients) are only interested in purchasing products that cater to their own wants, needs, and fantasies. The more specialized your coaching service is to the client’s desires, the easier it will be to attract them.

The word “for” attracts the ones you want and repels the ones you don’t want. Remember: you don’t want to work with just anyone who can afford you. That kind of approach would make you what I call a commodity coach — one who aims to appeal to a majority through broad messaging that doesn’t really connect with anyone. Commodity coaches tend to find themselves competing on price, undercutting the competition just to stay afloat. They don’t know that a potential client will willingly pay more when the service meets their specific wants and needs

👉🏾 Clients pay more for the “for.” 👈🏾

So, maybe you create customized meal plans. But for who?

“I create customized meal plans for women who struggle with gas and bloating.”

Now we’re talkin’!

Notice that I didn’t say, “I create meal plans for women who suffer from chronic small intestinal bacterial growth, otherwise known as SIBO.”

No one will know what you’re talking about!

If you’ve read my FREE ebook, 7 Mistakes Health Coaches Make, you know that words matter. Be sure to use the words your ideal clients use in your “for” statement.

When you use the words they use, you get them to raise their hands and say:

“YES! This is for me!”

If the copy on the homepage of your website gets visitors to say “this is for me” within 5 seconds of landing on it, you’re doing it right.

So, when and where do you use the “for”?

1. Whenever anyone asks what you do.
2. The first sentence on your Instagram profile
3. Your website header copy
4. In your email signature

“Don’t become a wandering generality. Be a meaningful specific.”

— Zig Ziglar

By simply using the word “for” you instantly add meaning to your work and to your practice. And you give your potential clients not only something to be excited about, but something they’ll be more than willing to pay good money for.

I hope this was helpful for you.. 🙂


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